These pictures were taken on a nice warm Saturday night just outside a well-known shop selling a local drink well liked by Singaporeans known as "bubble tea".(has it already predicted its own demise?) Ever since its emergence sometime last year, this brand of bubble tea has been the talk of the town. Business has been so good that quite a number of shops have sprung up in the past few months. I have to admit that the queue was ridiculously long for a flavoured milk tea containing some cancer causing tapioca balls and the wait after my order was insane. The end product was nothing but ordinary and the first thing that came to my mind was that this is definitely a bubble in the making.
This is a classic example of a bubble in the making and it is almost identical from the once popular "Quickly" brand of bubble tea that is so 'quickly' forgotten by people. I think the problem lies with the lack of a product good enough to support its current stream of revenue and it is made worse by all the hype created by the social crowd. The crowd is something so powerful that it its sheer size lures people to join in, forming a herd and acting irrationally, often leading to the formation of a bubble.
I guess the same can be applied to any other kinds of crowds, especially investment crowds and it pays to be able to identify crowds in its early stages.
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